Ready to reinvent?
about MMA
MMA Fight Store is Australia’s leading destination for combat sports gear offering elite equipment and apparel for fighters, trainers, and gyms.
With a growing online presence and physical locations, the brand partnered with Get Content to fuel their digital expansion.
the game plan
What we delivered:
Performance Marketing
- Meta Ads delivering consistently high ROAS, retargeting, full-funnel strategy
- Google Ads with conversion rates +12% and cost-per-conversion -7%
- Multi-channel campaign strategy with seasonal sales and evergreen product focus
Heavyweight SEO
- 40+ high-intent keywords ranking on page one
- Monthly content, structural optimisation, and technical improvements
- Organic growth in both branded and non-branded search
Strategy & Promotion Planning
- Collaborative campaign planning and execution
- Retail and eCommerce alignment across major sales seasons
- Complete calendar build-outs, including promotional mechanics, creative rollout and performance forecasting
Email Marketing & Database Growth
- High-performing Klaviyo flows and campaign strategies
- Major contributions to daily sales
- Integration with paid and organic initiatives for database growth
The results
First 90 Days
Metric
Results
Sales from Promotions
↑ 80 - 123% YoY
ROAS (Meta + Google)
From 6x to 18x across core campaigns
SEO Search Rankings
96% page-one rankings
Google Ads Cost per Conversion
↓ 7%
Google Ads Conversion Rate
↑ 12%
Brand Trajectory
On track to 8-figure revenue
Meta Ads: Lifetime Performance
10 campaigns at 20+ ROAS
5 campaigns at 50+ ROAS
83% of purchase campaigns at 5+ ROAS
36% of purchase campaigns at 20+ ROAS
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What our client says:
“Get Content made everything feel easy. They’re experts in eCommerce and digital marketing - they really get it. We had the products, but they gave us the engine to grow. Best team we’ve worked with.”
Damien, Owner of MMA Fight Store
