Ready to reinvent?
about MMA
MMA Fight Store is Australia’s leading destination for combat sports gear offering elite equipment and apparel for fighters, trainers, and gyms.
With a growing online presence and physical locations, the brand partnered with Get Content to fuel their digital expansion.
the game plan
What we delivered:
Performance Marketing
Meta Ads delivering consistent high ROAS, retargeting, full-funnel strategy
Google Ads with conversion rates up 12% and cost-per-conversion down 7%
Multi-channel campaign strategy with a focus on seasonal sales and evergreen product pushes
Heavyweight SEO
40+ high-intent keywords ranking on Page 1
Monthly content, structural optimisation, and technical improvements
Organic growth in both branded and non-branded search
Strategy & Promotion Planning
Deep collaboration on campaign planning and execution
Retail and eCommerce alignment across major sales periods
Full calendar build-outs, including promo mechanics, creative rollout and performance forecasting
Email Marketing & Database Growth
High-performing Klaviyo flows and campaign strategy
Major contributor to monthly sales
Integrated with paid and organic initiatives for database growth
The results
The Results: (First 90 Days)
Metric
Results
Sales from Promotions
↑ 80–123% YoY
ROAS (Meta + Google)
6x – 18x across core campaigns
Meta Ads (Lifetime Performance)
10 campaigns at 20+ ROAS
5 campaigns at 50+ ROAS 83% of purchase campaigns at 5+ ROAS
36% of purchase campaigns at 20+ ROAS
SEO Search Rankings
↑ 80–123% YoY
Google Ads Cost per Conversion
↓ 7%
Google Ads Conversion Rate
↑ 12%
Brand Trajectory
On track to 8-figure revenue
.png)
.png)
What our client says:
“Get Content made everything feel easy. They’re experts in eCommerce and digital marketing - they really get it. We had the products, but they gave us the engine to grow. Best team we’ve worked with.”
Damien, from MMA
