why this matters
about SmartTech
SmartTech is a well-established Australian supplier of equipment and solutions for the mining and civil industries, representing world-class brands including BMair, Loadrite and Xwatch. With a loyal customer base and years of industry credibility, they came to Get Content with two goals: make their online presence match their reputation, and increase client acquisition.
the challenge
Offline, SmartTech was a known and trusted name. Online, their brand was tired and their user journey needed optimisation.
WHERE THEY WERE
A brand that undersold their reputation
A website that didn't generate enquiries
No content showing their work in action
Marketing with no measurable results
what we did
Tackled each problem with its own workstream.
Brand refresh
We modernised SmartTech's look and feel so it matched their standing in the industry.
Deliverables: brand guidelines applied consistently across the website, ads, email and social.
A new website built to generate leads
A content-rich website that makes high-value products easy to find and turns visitors into enquiries.
Deliverables: design and build of the new WordPress website; clear product pathways for BMair, Loadrite and Xwatch; click-to-call and enquiry forms throughout; lead capture integrations; targeted landing pages and on-site promotional banners.
Video and content production
Content that shows SmartTech's equipment doing what it does best, in real working conditions.
Deliverables: multi-day on-site video shoot; brand awareness videos; product videos, including the BMair Protector Series; social content cut from the footage.
National 90-day performance campaign
A focused campaign timed for the end-of-financial-year season, built to produce measurable leads.
Deliverables: 10 Meta ad campaigns across brand awareness, products and services; SEO and AI search optimisation of key product and service pages; four email campaigns; twelve organic social posts plus ongoing social media management; offer-led promotions for BMair, Loadrite and Xwatch; call and conversion tracking.
Monthly Performance: To capitalise on the EOFY season, we launched a focused 3-month campaign combining:
BMair Protector Series – special offer
Loadrite Servicing & Calibration – Free within 500km
Loadrite Scales - Limited offer & Xwatch XW5 - callouts
Brand awareness videos for SmartTech
The results
In the first 90 days from launch
Metric
Results
Website calls
up 425%
Monthly website traffic
up 1,740%
New website users
35,000+
Conversion rate
up 62%
ROAS
avg 4.8x across all channels
Meta ads revenue
up 142%
Email click rate
up 211% with 46% open rate
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What our client says:
“In just three months, Get Content completely transformed how we show up online. The results speak for themselves - from traffic to leads, we saw immediate value. They understand the mining space and how to get digital right.”
Dan Barry, SmartTech Australia
