Ready to reinvent?
about SmartTech
SmartTech is a well-established Australian business supplying innovative solutions to the mining and civil industries, with world-class brands like BMair, Loadrite, and Xwatch. With a loyal customer base and industry credibility, SmartTech approached Get Content to give their brand and marketing a serious digital edge.
the challenge
While SmartTech had strong offline recognition, their online presence didn’t reflect their authority in the space. They needed:
A modernised brand look and feel
Performance marketing that actually delivered ROI
Improved visibility of high-value products and services
Clear, measurable lead generation outcomes
A new modern, heavy content and performance based website, including a comprehensive multi-day high-quality video shoot and production.
the strategy
Monthly Performance: To capitalise on the EOFY season, we launched a focused 3-month campaign combining:
Paid Meta Ads (10 campaigns across brand + offers)
Targeted landing pages and on-site promotional banners
Four email campaigns with strong CTAs
Twelve organic social posts across Facebook, Instagram, and LinkedIn
Website integrations to streamline lead capture
Strategic offer-led promotions across BMair, Loadrite, and Xwatch
Monthly Performance: To capitalise on the EOFY season, we launched a focused 3-month campaign combining:
BMair Protector Series – special offer
Loadrite Servicing & Calibration – Free within 500km
Loadrite Scales - Limited offer & Xwatch XW5 - callouts
Brand awareness videos for SmartTech
The results
The Results: (First 90 Days)
Metric
Results
Conversion Rate
Up 62%
Meta Ads Revenue
Up 142%
ROAS
4.8x across all channels
Email Revenue
Up 61%
New Subscribers
Up 28%
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What our client says:
“In just three months, Get Content completely transformed how we show up online. The results speak for themselves - from traffic to leads, we saw immediate value. They understand the mining space and how to get digital right.”
Dan Barry, SmartTech Australia
